We believe that a digital presence is anything but static. It is an organic, ever-shifting network of new leads, continual engagement, and moments of valuable connection. Your website, email campaigns, and social media channels all need to align with the conversations you want to have with your audience. Cookie-cutter designs and uninspired content simply won’t do!
As a strategic design agency, our forte is crossing the boundaries between print and digital, sales and engagement, and paid versus organic media — and often, when projects are still in-the-works for our clients. A consistent, compelling visual presence is crucial to success, especially during a new campaign.
So when Amway needed to launch their new “Switch Sell Build” app for their distributors, they encountered the challenge of promoting a then-unfinished app across various channels, including social media, web, and chat.
Our task was to integrate design and copy to encourage distributors to download the app as soon as it dropped. With a demanding deadline, we partnered with Amway’s IT team to create and obtain app wireframes and screenshots that we could use to share the experience with their audience. As the app development proceeded and functionality changed, we were required to make modifications to content quickly.
Despite these challenges, we successfully executed a multi-lingual, visually cohesive set of “social tiles” to help the app launch with generous opt-in from distributors.
We leverage our extensive design experience to streamline your digital presence. With our innovative approach to visual communications, we empower you to have the best conversations with your audience. Get in touch to discover how our emphasis on powerful UX and value-driven content can elevate your marketing.
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1971 East Beltline Ave. NE
Suite 106
Grand Rapids, MI 49525
+1 616-844-8585
11-22 Blvd. Austriaco
Zone 16
Guatemala City, Guatemala
+502 3367-4753
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