Visual Branding Strategy
And Identity

Because Creativity Without Strategy
 is Just Art

Humans are visual creatures, which means your key messages are often best expressed through imagery. Your logo is only a small part of your branding journey. If you’re eager to concisely and powerfully express your message, you need a cohesive and compelling visual identity. We’ll provide you with brilliant design that captivates your audience and drives them to action.

Our Approach

To us, design is more than colors and fonts. We unite your organization’s personality, core values, and communication goals in one strategic visual package. This is the essence of visual storytelling, which empowers you to send the right message to your audience and forge a strong connection. We develop every single project in your brand’s unique context, so we can help you achieve your strategic goals and streamline your messaging.

Case Study:
Sell With Confidence

Many companies underestimate the importance of visual consistency and impact when training new team members. In Amway’s case, they need their in-person learning presentation to tie together core values, essential sales strategies.

We noticed that their training materials were light on imagery. As humans are highly visual creatures, photo-rich presentations are psychologically much more potent.We recommended that Amway integrate photography to help tell its sales story. To develop a more impactful training concept, we sifted through Amway’s vast photography collections and stock photo houses to find the right photos to reconnect with their audience. Since then, Amway Education has used our Sell with Confidence presentation as a template for how they produce “in-person learning” products for their sales teams.

Let’s Level Up Your Visual Identity

We’d love to share more about our strategic storytelling and visual identity-building. Reach out to discover how our comprehensive design approach can support your communication goals.

Book a Discovery Call